Dual Customer Focus Of Planet Antares Vending Operators

While promoting your Planet Antares vending business, a few things must be kept in mind. Firstly, you need to know who is your target customer and needs to receive your message. There are two groups of people that you must target:

1) those who make the decision about the vending service
2) those who use your Planet Antares vending machines everyday

Majority of the people who decide what vending services their companies use are either personnel managers or purchasing managers. In a workplace, the actual customer of the products is an important group to reach.

You need to ensure that your Planet Antares vending operations stand apart from the competition. There are a number of things that can make you different from other vendors. It can be freshness of your products or the use of technology. Also, you can use high quality products and services to have a competitive advantage.

Several forms of media can be used to promote your vending business. Some are more appropriate for business to business companies than others, yet all of them need to be considered.

Print media includes the following:
1) Newspapers
2) Magazines
3) Yellow pages

On the other hand, broadcast media includes:
1) Television
2) Radio
Vending and office beverage operators are business to business companies and cannot invest a lot of money in these customer oriented media. They normally communicate through a direct sales force via sales calls or direct mail.

Common forms of media that are used by few but available to everyone are delivery and service vehicles and vending machines. These assets can be transformed into forms of media to advertise your Planet Antares vending operations. As compared to other forms of brand promotion and advertising, it is very inexpensive. You can use vehicles to promote the company to prospective and current customers.

Planet Antares vending machines are another asset to transform into an advertising medium and reinforcement tool. The top and bottom section of your vending machines can be imprinted with your logo, color scheme, tag line and website.